Press Ganey Identifies Key Drivers of Patient Loyalty in Medical Practices

More than 15% of medical practice patients are in a high-risk category for leaving their current doctor and medical practice, according to a new study conducted by Press Ganey. The white paper, “Protecting Market Share in the Era of Reform: Understanding Patient Loyalty in the Medical Practice Segment,” was released in December 2013 and explores one of the key risks of increased access to health care, patient loyalty, brought on by the implementation of the Affordable Care Act (ACA). With market consolidation, increased consumerism and the expansion of health insurance exchanges, the ability to understand patient attrition, drive retention and protect market share is critical for the sustainability of medical practices.